Ray and Nimi Office: 651-486-5628 Cell: 651-398-6261 Res: 763-795-8979 Fax: 651-483-3681

Reproduced from Star Tribune, May 2nd,2002

Multicultural realtors are likely to be members of an ethnic community but not necessarily. One of the things many of them emphasize is that while they may work this niche market, they don't limit themselves to it.

Ray Singhal, Coldwell Banker Burnet, is an example. He was born in India, speaks Hindi and has lived in the U.S. since 1962. He found that to build trust in his own community, he first had to build credibility in the larger market. As a result, his business is equally split between the two.

Family dynamics vary from culture to culture, and determing the ultimate decision maker requires tact, diplomacy and subtlety, says Ray Singhal. "You have to be patient because the turn around time is longer than the typical American family. You have to understand them, their needs and their family dynamics. You can't impose your solutions on them too strongly because they want to make a decision with their own family members".

Ray Singhal attended British schools in India, lived in Canada, and immigrated to the U.S. in 1962. He has a Ph.D. in Pharmacology, taught in medical schools and had a background in multinational companies before he went into real estate. As a Realtor, he's acquired nearly every conceivable professional designation, including the new e-Pro certification in technological expertise.

He says the real estate adage," location, location, location", has been replaced by "connection, connection, connection". " You have got to stay in touch with your clients", says this Cyber Star. "Technology makes it possible".

Singhal partners with his wife, Nimi Singhal, and with Lisa Faribault who is a Buyer's Specialist. Angie Whitney is his assistant and client care manager.

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Ray and Nimi Singhal  (651) 486-5628 direct  Coldwell Banker Burnet 100 Village Center Drive St. Paul, MN 55127 (651) 398-6261 cell CRS, ABR, GRI, e-Pro 500, ESA, SRES Platinum Producer (top 1% nationally)