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Office: 651-486-5628
Cell: 651-398-6261
Res: 763-795-8979
Fax: 651-483-3681
A Launching Pad to Grow Your E-Business
Before he took the E-Pro designation course in a pilot program two years ago, Ray Singhal, Coldwell Banker Burnet - Shoreview, knew how to send e-mail, but not much more. Today, 60 percent of his business is a result of Internet marketing.
"E-Pro increases your awareness," says Singhal of the online program sponsored by NAR in conjunction with Internet Crusade. "It gives you the basic tools and exposure, a launching pad on which to build your marketing to the Internet-empowered consumer, the basic framework upon which you can keep improving."
Since receiving his E-Pro designation, Singhal has expanded his knowledge base to include an Accredited Buyer Representative (ABR) course on e-buyers and became an active user of tools from the Real Estate Cyber Society. He's developed a strong, information-based Web site (www.singlemeout.net) and an expansive e-mail marketing strategy.
About e-mail marketing he says, "It is very inexpensive and you can reach a very large database. I can connect with 3,000 people with one click of the mouse."
John Anderson, president of MAR, also took the E-Pro course early on. "It's a great starter for a knowledge base on Internet technology and e-transactions," he says. "Then you have to take it from there."
E-Pro course work covers Internet skills and strategies, the connected consumers and their expectations, marketing strategies and resources. Also included are the ethical, legal, and regulatory standards of doing business online.
"We think it's very good for our members," adds Katie Leuthner, former director of education at the Minneapolis Areas Association of Realtors. "We also offer technology classes during the year and we see they are very hungry for information."
For more information on E-Pro, visit www.mplsrealtor.com.Under Education/Resources, click E-Pro.
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Ray and Nimi Singhal
Coldwell Banker Burnet
100 Village Center Drive
St. Paul, MN 55127(651) 398-6261 cell
CRS, ABR, GRI, e-Pro 500, ESA, SRES Platinum Producer (top 1% nationally)
